The Vitality Collection 

Vitality. Energy. Exuberance

The Story

This supremely light Formulation delivers antioxidant nourishment and protection, imbuing skin with glowing hydration. 

A proprietary Complex of Antioxidants, Vitamins and Botanical Extracts reanimate skin vitality and visibly calms the skin to reinstate a radiant, even tone.

The Promise

• Supports the skin with protective Antioxidants

• Imbues a supremely supple feel

• Elicits firmer looking skin

• Amplifies radiance, promoting the appearance of a more even tone

• Rejuvenates skin for youthful exuberance

The Ritual

Smooth gently over face, neck, décolletage and backs of hands each morning.

Follow with your recommended RATIONALE Essential Six formulations. 

The Research

Human skin acts as a physical shield against any oxidative chemical and physical air pollutants, however prolonged and repetitive exposure leads to an increased production of free radicals. Free radicals are highly reactive molecules that inflict damage on healthy skin cells. Of the many types of free radicals, the greatest concern to our skin is known as Reactive Oxygen Species (ROS), formed by the metabolism of oxygen in the cells’ mitochondria. Our skin requires antioxidants to help combat the effect of ROS on the skin. When there is an imbalance in the ratio of ROS to antioxidants, this leaves the skin in a state of oxidative stress leading to signs of skin aging including dullness, pigmentation, and inflammation. 

When there is excess glucose present in the bloodstream, a biochemical reaction called Glycation is triggered causing sugar molecules to bind to collagen and elastin fibres. The crystallisation of these molecules accelerates the degradation of collagen, resulting in cross-linking fine lines and wrinkles. During this process, harmful compounds that also contribute to oxidative stress known as Advanced Glycation End- Products (AGEs) are produced. A daily dose of Antioxidants and Anti- Glycation actives helps to effectively preserve collagen in the skin and maintain a youthful appearance.

Vitamin C and its metabolites are potent Antioxidants famous for its ability to visibly even skin tone and most importantly, its inhibition of the Tyrosinase enzyme, reducing the excess production of melanin in the skin, leading to hyperpigmentation. It also increases cellular turnover in the epidermis, helping to break down clusters of pigment and even tone.